SEO Content Template

Structuring your web page content so that it meets Google’s SEO best practice can be more efficiently achieved through the use of a SEO content template.

DOCUMENT PURPOSE

To provide a template that helps structure your editorial content when either writing new content or updating existing web pages or posts.

This document assumes that relevant images and video will be dispersed within the editorial content. Remember to add meaningful ALT text to all of your images.

BRAND TONE OF VOICE

All editorial content across the business should be written in your brand’s tone of voice, e.g.:

  • Empowering and uplifting
  • Friendly yet informative
  • Professional and ambitious

WEB PAGE OR BLOG POST CONTENT STRUCTURE

The following breakdown assumes that the content writer has a basic knowledge and understanding of web content SEO.

The Focus Key Phrase must be the first thing that is written and confirmed, ahead of writing content.

DescriptionContent
Focus Key PhraseThis must be defined before writing content, e.g. ‘garden dining in marlow’.
Keep this unique to each page.
Page TitleInclude the keyphrase in title, e.g. Garden Dining In Marlow
Page URLKeyphrase in page URL, with spaces and special characters replaced with a dash ‘-’, e.g. https://[your-domain]/garden-dining-marlow
Introduction paragraphAt the point of creating this document SEO best practice states that your keyphrase or its synonyms should ideally appear in the first paragraph of your pages content.
At the point of creating this document SEO best practice states that your keyphrase or its synonyms should ideally appear in the first paragraph of your page’s content.
When writing consider:
1. Keyphrase in subheading, e.g. Heading 2 (H2), Heading 3 (H3).
2. Headings must be structured, i.e. Heading 3 (H3) can not preceed a Heading 2 (H2), Heading 4 (H4) can not preceed a Heading 3 (H3), etc. 
3. Text length, e.g.  Regular post or page >300 word;
4. Cornerstone content page >900 wordsInternal links
5. include links to other pages of your website with the content
6. Keyphrase density – keyphrase density lies between 0.5 and 3%

META CONTENT

Only after the Focus Key Phrase has been identified and content written should you create the meta content.

Meta TypeContent
SEO TitleAs long as the content is written as outlined above you shouldn’t need to customise this within the CMS, as the Yoast SEO plugin will automatically generate it for you.
SlugAs long as the content is written as outlined above you shouldn’t need to customise this within the CMS, as the Yoast SEO plugin will automatically generate it for you.
Meta DescriptionThis should be manually created and unique for each page of the website. The meta description would ideally be 156 characters so that all of the content can be viewed when the page is listed in a search engine results page.
Meta KeywordsDon’t bother! Meta keywords haven’t had a use for a long time.

You can find the meta content within the Yoast SEO section at the bottom of each page when you’re editing.